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Tag: Cash Flow Management

The Pricing Trap Red and black illustration of a confused tradesman holding a power drill while choosing between low, fair, and premium pricing options shown on stacked coins, representing the challenge of pricing blue-collar services profitably.

The Pricing Trap

THE GROWTH BARRIER SERIES – How underpricing quietly starves your business of the resources it needs to grow. I once asked a business owner how she arrived at her pricing. She paused for a second, then said, “I looked at what everyone else was charging and came in a little lower.” That’s one of the most common answers I hear. And it’s one of the most damaging strategies a small business can follow.

Know Your Numbers (or They’ll Sink You)

Know Your Numbers (or They’ll Sink You)

THE GROWTH BARRIER SERIES – Five financial indicators every business owner should check monthly. No accounting degree required. A few years ago, I started working with a business owner who was pulling in just over $3 million in annual revenue. On the surface, things looked solid. The phone was ringing, the team was busy, and the top line was growing year over year.