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The Pricing Trap
THE GROWTH BARRIER SERIES – How underpricing quietly starves your business of the resources it needs to grow. I once asked a business owner how she arrived at her pricing. She paused for a second, then said, “I looked at what everyone else was charging and came in a little lower.” That’s one of the…
Lessons with Lily: Snowmen, Strategy, and the Need to Rebuild
February brought us one of Lily’s favorite seasonal activities: building snowmen. With fresh snow on the ground and a spark of creativity in her eyes, she quickly got to work rolling snowballs, stacking them, and decorating the perfect wintry friend. The result was a smiling snowman with a carrot nose, leaf hat, and plenty of…
Know Your Numbers (or They’ll Sink You)
THE GROWTH BARRIER SERIES – Five financial indicators every business owner should check monthly. No accounting degree required. A few years ago, I started working with a business owner who was pulling in just over $3 million in annual revenue. On the surface, things looked solid. The phone was ringing, the team was busy, and…











