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Lessons with Lily: Embrace the ‘Mud’

Lessons with Lily: Embrace the ‘Mud’

In the heart of winter, Lily’s adventure took us to a friend’s barnyard, where she met “Zippy” the zebra and “Pippin” the pony. This day was unlike any other; filled with excitement, learning, and, well, a lot of mud. Lily’s experience in getting down and dirty in the barnyard, can be a powerful metaphor for the journey […]

The ROI of Marketing

The ROI of Marketing

Decoding the Financial Blueprint of Marketing Investments: A February 2024 Perspective In today’s rapidly evolving market, the significance of marketing investments has never been more pronounced. As we navigate through February 2024, it’s crucial to dissect the financial considerations and metrics that underpin the value proposition of pouring resources into marketing. This exploration isn’t just about understanding […]

Lessons with Lily: The Sweet Journey of Planning Ahead

Lessons with Lily: The Sweet Journey of Planning Ahead

As the new year unfolds, our family has embraced a theme of intentional planning, inspired by the endless curiosity and enthusiasm of my daughter, Lily. This year, we decided to embark on a journey that not only promises adventure but also teaches valuable lessons about looking forward and setting goals. Each month, we’ve committed to […]

Navigating the New Landscape of Corporate Transparency: A 2024 Update

Navigating the New Landscape of Corporate Transparency: A 2024 Update

In the ever-evolving narrative of U.S. corporate governance, 2024 marks a pivotal chapter with the implementation of the IRS’s Beneficial Ownership Information (BOI) reporting requirements. This initiative, a key element of the Corporate Transparency Act, introduces a new level of transparency aimed at unveiling the real characters behind corporate entities. Who Takes the Center Stage? At […]

Lessons with Lily: Mastering a New Skill!

Lessons with Lily: Mastering a New Skill!

In this month’s “Lessons with Lily,” we delve into the charming world of my 5-year-old daughter, Lily, and her recent encounter with chopsticks. This simple yet novel experience for her draws a striking parallel to the business realm’s continuous journey of embracing new skills and technologies. Lily’s first attempt at using chopsticks was akin to […]

Lessons with Lily: Teaching the GIFT of the season!

Lessons with Lily: Teaching the GIFT of the season!

As November ushers in the onset of the holiday season, it’s an opportune time to reflect on the essence of giving, inclusion, family, and thankfulness. As a parent navigating this season’s festivities, my endeavor to impart invaluable life lessons to my daughter, Lily, takes center stage. Amidst the glittering decorations and anticipation of celebrations, teaching […]

Lessons with Lily: Go Lily. GO!

Lessons with Lily: Go Lily. GO!

Since the age of 2, Lily has been driving around our house on some sort of vehicle. It started on a Power Wheels 4-wheeler and stepped up to a 125cc 4-wheeler, then we added an 80cc go-kart, and now we have added a 5hp Jr. Dragster to the array of vehicles that this soon-to-be 5yr old has in the garage. It amazes me each time we get something new how fast she picks up on operating the vehicle, and the excitement she has driving.