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The Pricing Trap

THE GROWTH BARRIER SERIES – How underpricing quietly starves your business of the resources it needs to grow. I once asked a business owner how she arrived at her pricing. She paused for a second, then said, “I looked at what everyone else was charging and came in a little lower.” That’s one of the…

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Lessons with Lily: Snowmen, Strategy, and the Need to Rebuild

February brought us one of Lily’s favorite seasonal activities: building snowmen. With fresh snow on the ground and a spark of creativity in her eyes, she quickly got to work rolling snowballs, stacking them, and decorating the perfect wintry friend. The result was a smiling snowman with a carrot nose, leaf hat, and plenty of…

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Know Your Numbers (or They’ll Sink You)

THE GROWTH BARRIER SERIES – Five financial indicators every business owner should check monthly. No accounting degree required. A few years ago, I started working with a business owner who was pulling in just over $3 million in annual revenue. On the surface, things looked solid. The phone was ringing, the team was busy, and…

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Sometimes You Just Have to Be a Little Bold

To kick off the new year, we made a visit to Gatorland in Florida. It was Lily’s first time seeing so many alligators up close, not to mention snakes, exotic birds, and all sorts of wild creatures. Between walking the nature path, spotting a snake in the wild, and feeding birds in the aviary, she…

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